INDUSTRY NEWS ADELAND, MS&S, CELEBRATE 20 YEARS A Canadian mainstay in industrial advertising and communications recently marked its 20-year milestone in London, Ont. Marketing Strategies and Solutions, led by Robert Adeland, turned 20 in July. When Marketing Strategies and Solutions first opened its doors in July, 1997, Robert Adeland was its sole employee. Adeland, who first came to London to complete his MBA program at the Ivey School of Business, had previously worked on both sides of the desk in the client/agency equation. After finding employment in his home town of Montreal and in Saskatchewan, he returned to London to manage marketing services for GM Diesel, then later moved on to support GM and other “big iron” accounts for a local advertising firm. With that background, he saw the opportunity to build a business of his own that focused on the needs of industrial and B2B marketers. “Our clients are typically focused on the engineering and production needs of their company – marketing is new ground for them,” Adeland comments. “Our job is to help define their marketing goals and show them the way to break through to new customers and new sales. Now, 20 years later, Adeland leads a tight-knit group of experienced professionals working closely to create effective solutions for clients throughout North America. While the heavy machinery business takes Marketing Strategies and Solutions far afield, Adeland is proud of the work his group produces for local businesses and charities as well. “We see ourselves as an integral part of our community – of our social community as well as our business communities,” Adeland says. “We strongly believe in our obligation to make a positive contribution to the community, not only through donations of our time, knowledge and energy, but through the values we represent in the work we do every day.” “That’s our story,” adds Adeland, “and we’re sticking to it. Maybe for another 20 years!” Marketing Strategies and Solutions works with rental stores and suppliers such as North America Traffic and Sommers Generators. 8 CANADIAN RENTALSERVICE | September 2017 DURON BUYS MANITOBA BOBCAT DEALERSHIPS Duron Equipment has expanded its dealer network with the acquisition of Bobcat of Central Manitoba in Winnipeg and Bobcat of Eastman, formerly known as Bobcat of Central Manitoba–Steinbach, in Steinbach. The acquisition establishes Duron Equipment as a provider of Bobcat equipment to all but the southwest portion of Manitoba. “Bobcat of Greenvalley has been a Bobcat dealer in southern Manitoba for 13 years, and we’ve had great success representing and growing the Bobcat brand there over the years,” says James Wiebe, general manager for Duron Equipment. “A solid team of dedicated employees, a loyal customer base and an excellent brand all played a factor in acquiring our new locations.” Bobcat of Eastman and Bobcat of Central Manitoba were purchased by Morden-based Bobcat of the Pembina Valley, formerly known as Bobcat of Greenvalley, to form the new enterprise, Duron Equipment. All three dealerships will continue to serve as authorized sales, service, parts and rental providers of Bobcat equipment. “Our vision has always been to be the premier construction dealership in Manitoba,” Wiebe says. “We provide only the best compact construction equipment to our clients, with a knowledgeable, hands-on sales team. We back it with the best aftermarket service and support in the province. We want to look after our clients long after the sale. We guarantee a ‘break-down’ machine to use while yours is in for repairs, and if we don’t have the parts, we will do whatever it takes to get them. Being able to provide an extensive rental fleet, including nearly every Bobcat attachment, is a huge benefit. All these aspects combined is why we believe customers are drawn to our dealerships.” Duron Equipment’s main customers include those in the agriculture, construction and landscaping markets as well as municipalities. NEW LEADERSHIP AT WACKER NEUSON The supervisory board of Wacker Neuson SE has named the successor to Cem Peksaglam, CEO, whose contract expired in August. Martin Lehner, formerly CTO and deputy CEO, has been appointed to the position. Lehner will take on the role of CEO of Wacker Neuson SE. He has been a member of the executive board for 10 years, and responsible for research and devlopment, procurement, production and quality at the group Martin Lehner level. Before the merger between Wacker and Neuson in 2007, Lehner was already a member of the managing board of Neuson Kramer Baumaschinen AG and subsequently head of the board. With this appointment, the executive board of Wacker Neuson SE will comprise three members. Wilfried Trepels, CFO, is currently responsible for finance, auditing and IT, and Alexander Greschner is responsible for sales, service, logistics and marketing.